Following a successful response to an open call led by WWF and Activate The City, I was approached to co-design and deliver the brand identity for their new Youth Advocacy Toolkit.

The Toolkit encourages young people to deliver social action projects that champion sustainable food practices.

Co-design and collaboration were central to the project which aimed at creating an easy-to-use brand identity that could showcase large amounts of information clearly and that, most importantly, connects with young people.

Through online interactive group sessions and surveys, we engaged with young people to understand their barriers in undertaking advocacy work.

Together we co-created a user-friendly Toolkit that guides young people in developing and delivering their own advocacy projects.

The brand’s key element is the rotating sphere, symbolising the global impact that advocating for sustainable diets and change in current food systems can have in addressing climate change.

The Toolkit is split into four modules that include step-by-step exercises and worksheets to help young people develop their own campaigns. Each of the modules is represented with illustrations by Aya Mohamed.

Following the conclusion of our first iteration, the Toolkit was tested by 36 young participants during workshops in different cities across Europe.